I would like to talk about something we all know – “Business Entrepreneurship”.

Often times, when we hear and talk about entrepreneurship there is a common perspective about it being a substitute to unemployment such that many of us think it means “going to learn a trade for money or getting engaged with something as opposed to being idle at home while searching for a dream job in the Oil & Gas or IT or Banking sector”. Entrepreneurship is far beyond this belief.

Then the question is “What Is Entrepreneurship? And Are Entrepreneurs Born Or Made?”

Entrepreneurship in simple and practical terms is a mindset that gets you started on your passion to attain a vision in an highly profitable structure that may seem risky, uncertain and challenging. We must understand that entrepreneurs are neither made nor born but however they all have the same mindset and possess specific self-thought capabilities. Hence everybody has the potential of entrepreneurship to solve problems in humanity that can outlive them.

So, as entrepreneurs we must:

  • Think aloud differently. By focusing on maximizing our skill, knowledge and resources in order to solve problems.
  • Unfold our personalities (this includes ethnicity, social class, interests, passion and self-thought capabilities) as strengths over our weaknesses to identify opportunities around us & get started.
  • Protect our mindsets always. Most importantly, this keeps us self-governed & gets us to take the lead. Remember, nobody has monopoly over an idea but someone must always lead.
    The Bible teaches us in Proverbs 4:23 (Guard your heart with all diligence for out of it are the issues of life).

Michael Dell (CEO- Dell Computers) says – “I had to give it a full go and see what happened.” That’s the mindset of an entrepreneur – POSSIBILITY mindset.

What Do Entrepreneurs Stand To Gain?

  • Financial freedom
  • Fulfilled Destiny and Life Purpose
  • Impacting Humanity

Here are stories of successful entrepreneurs
Muhammed Yunus – Bangladesh
He studied Economics. Had strong interest in fighting poverty because he grew in a poor country. Hence, he first identified microfinance Banking just by offering collateral & interest free loans to his people to grow small businesses.

Torch Burch – USA
She studied History. Had strong interest in Fashion and identified opportunity in Fashion. Hence, designed her first clothes in her kitchen.

Tara Fela Durotoye – Nigeria
She studied Law. Had strong interest in making ladies look more confident in themselves and beautiful. Hence, identified the opportunity in Makeup. She started the first bridal directory in 1998 and makeup school in 2004.

Simon Sinek- Says “People don’t buy what you do, they buy why you do it”. That’s what business entrepreneurship is all about.

You may want to ask –“How Do I Identify an Opportunity?
Just by a simple thought process. However, always believe that “IMPOSSIBILITY” which is a mindset itself but a negative one is “NOT REAL”.

First, when a thought opens and creates a chance for progress, know that you just identified an IDEA! Secondly, when it begins to reflect this chance, know that it is a GOOD IDEA! Finally, the moment it proves to have a Structured work, right there before you is a GREAT OPPORTUNITY

But then, How Do I Get Started?
Simple! Just by finding the Right Answers to the 2 Questions below would get you started.
What is “TARA BEAUTY ENTREPRENEURSHIP” for me …an Idea or Opportunity?…find out!
How and why is it so?

Throw Back on TBE…
TBE (an acronym for Tara Beauty Entrepreneurship) is a vision founded in 1998 by Tara Fela-Durotoye – CEO & Creative Director for House of Tara International, which in her 20 years of impacting lives had established a structured platform called “TBE” for empowering lives via a more sustainable venture which has created a viable niche amongst other industry sectors. Just recently, the Vice President (Yemi Osinbajo) stated I quote “House Of Tara pioneered the Beauty Industry in Nigeria which today is amongst the fastest growing industry after the creative industry”.
So as an industry leader, we have the expertise to equip you with skills, knowledge & resources TO START UP.
Besides, our brand is unique and indigenous with global recognition. Just recently, Stanford Graduate School of Business London did a case study using House of Tara as an African Beauty Brand with truly and proudly African roots that can be exported to the World.
These I must say makes us who we are. Thanks for reading and I hope you learnt something.

Ayeni Bamidele (a.k.a. Bamz)
Role: Member, Tara Beauty Entrepreneurship Team.
Branch: P/Harcourt
Tel/Whatsapp: 2347061125522
IG: @bamidele_houseoftara